Overview
SalesForce Enterprise needed to unify customer data from multiple sources into a single, intelligent CRM platform that could provide 360-degree customer views.
The Challenge
Customer data was scattered across 12 different systems with no unified view. Sales teams spent hours manually compiling information, leading to missed opportunities and poor customer experiences.
Our Solution
Built a custom integration layer connecting all data sources to a central CRM, with real-time synchronization, data deduplication, and AI-powered lead scoring.
Key Results
+45%
Sales Productivity
Increase in sales team productivity
+67%
Lead Conversion
Improvement in lead conversion rate
99.2%
Data Accuracy
Customer data accuracy rate
-85%
Time to Insight
Reduction in data compilation time
Technologies Used
SalesforceMuleSoftPostgreSQLPythonReactAWS LambdaSegment
"Finally, our sales team has a complete picture of every customer. Deal closure rates have never been higher."
Jennifer Walsh
VP Sales, SalesForce Enterprise